By: Varda Sharma

Like most of the young girls, Trishna Savai was in awe of her mother. She just loved the way her mother dressed up, her choice of colour, fabric and design. “She has always been a very well dressed up and graceful lady and in order to become like her, I started observing her and with age I built my love for fashion,” says Trishna. Even while pursuing her M.A in Luxury Brand Management from Regents University (London) in 2015, Trishna kept herself updated with the latest fashion and designers. “Dressing up had always been my fascination but as I grew up I understood the importance of it even more,” she says.

At a very young age itself she understood how important it is to dress up in the right way as it reflects one’s personality. “It is not just about looking beautiful but also about feeling beautiful,” she emphasises.

While still in her final year of her graduation, Trishna decided to start her own designer brand and make people understand the real meaning of “fashion”. “I came across many people who wanted to dress up either like celebrities or the people who have influenced their lives. But it is important to know that fashion is not about looking like someone or dressing like someone. It is about ‘Being You’ and the ‘Best of You’,” says Trishna. Citing example, she says, “A saree may suit a particular person better than a gown. It will be incorrect for that person to wear a gown just because others are wearing it.” Likewise, it is equally important to choose the dress according to the occasion, she adds.

However, for a 20 year old girl, who did not have much experience in fashion industry, starting a business was not easy. The first challenge was to get detailed knowledge about each and every fabric and the embroidery. The next hurdle was to find a well skilled team who could understand her vision and her aspiration. “Another challenge was to make clients believe in you and the coordination with the team and the client in order to deliver the perfect outfit on time,” she says.

With the support of her mother, who stood by her as a mentor, Trishna launched her brand ‘Trishna Savai Designs’ in 2013 with a team of 3 people, 1 tailor, 1 hand embroiderer and one machine embroiderer with an investment of around Rs. 1.5 lakh.

Making women feel special

“At ‘Trishna Savai Designs’ we do not believe in designing one particular outfit and selling it to many clients. We believe in customisation,” says Trishna. The team makes a particular outfit for one client only after having one-on-one consultation with the clients. “We understand their requirements and design an outfit that would suit their body type, enhance their personality- something that would suit their skin tone and the occasion,” she adds thus giving “every client a special feeling”.

In a span of four and half years, Trishna Savai Designs has grown to a team of 14 people with over 200 loyal customers. Besides customised outfits, the team has also designed many trousseaus, bridal outfits, Indo-western wear, western outfit etc. “We also design outfits considering the season and weather,” says Trishna.

They have been participating in several exhibitions in Mumbai and have a facebook page where customers can get details.

Fashion industry is huge and “my only aim is to have loyal clients and keep them happy and satisfied,” says Trishna. Along with this, there is also a desire to be amongst the best brands across the globe. “Sky is the limit if there is a desire to excel and give the best,” says Trishna with a smile.

Trishna Savai Designs

Founder: Trishna Savai

Founded: 2013

Location: Mumbai

Facebook : https://m.facebook.com/trishnaasavai/